The sequel to Captured · A new book by Kenney Jacob

The Right Level

How ordinary people come to own the work, the harvest, the money and the ground.

In progress · Kerala, 2026 · Pre-booking now open

No payment now — reserve your place, then just ₹499 at launch.

The Right Level — book cover
It begins at a shut gate

The knowledge was at the bottom. The decision was at the top.

Nineteen years of skill sat in the hands of the women who cracked the nuts. The duty was fixed in Delhi. The price was set in Abidjan. The owner ran the arithmetic in an office none of them had ever entered — and tied a notice to the gate.

Not one of them was in the room where the decision was taken.

We treat that gap as if it were weather — as though it simply arrived, and the only question was how to endure it. It is not weather. It is an arrangement. People built it, decision by decision. People can build it differently. Most of this book is about the ones who already have.

The principle, and the contest
Power belongs at the smallest level that can actually carry it.

Push a decision — or the ownership of a thing — further up and further away, and the burden of proof is on you. It has a name most readers have never heard: subsidiarity. And here is the engine of the book: it is fought precisely because it works. When ordinary people own the bank, the land, the grid, the firm they work in, they hold the power that comes with it — and no one hands that over willingly.

What's inside

The record of what has actually worked — and where it broke.

01

Owning the work

Worker cooperatives that held: Mondragón's wage cap, and a hundred years of roads in Malabar built by the men who walk them.

02

Owning the harvest

Amul, born fighting a monopoly; SEWA, when the producer is a woman the law forgot; and the strain that comes with scale.

03

Owning money

How neighbours lend when banks can't — and what happened where people sold the very thing that kept them safe.

04

Owning the ground

The forest the village kept, the tragedy that wasn't, and eight things to check before you trust a commons.

05

Owning the wires

Energy, water and the digital commons — the wind belongs to whoever puts up the mast.

06

Where small fails

Three chapters do only one job: the village as a cage, the cooperative that rots, the things that genuinely cannot be kept close.

For the reader who might actually build one

It ends as a manual, not a mood.

The book closes with a builder's agenda, a field guide, and three rules drawn from a century of things that survived the pressure every successful redistribution of ownership eventually attracts.

1

Build independent

Not dependent on a patron who could withdraw the patronage — and so control you. Dealings with power are fine. Dependence on it is the danger.

2

Build small

At the smallest scale the task allows, where no one is a stranger to the decision — then nest the small units upward for the jobs that need scale.

3

Build revenue-bearing

It must earn its own keep. There is no greater threat to a thing's independence than insolvency.

The author

Kenney Jacob

Entrepreneur, technologist and technology evangelist with 20+ years across tech, martech and digital marketing. Founder of devBlink.ai, former CTO of a venture that was acquired, host of the Anthardhara podcast, and author of Wordzo and Captured.

Captured ended on a single word that deserved more than the few hurried pages it got. The word was subsidiarity. The Right Level is the book he promised — written from Kerala, plainly, with every checkable figure checked.

Read about Captured

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