I've been an evangelist all my life.
I've always been a technology person. As a kid, I was the one who took every toy apart just to see what was inside — how it worked, whether I could put it back together, whether I could make it do something it wasn't meant to. That curiosity never really switched off.
I was also the friend whose verdict decided which computer a family bought, and the unofficial tech support for everyone around — the person you called when the machine did something strange. Somewhere along the way I noticed I didn't just enjoy technology. I enjoyed getting other people to try it. That's the thread running through everything I've done since.
My first cause was the computer itself. I'd try to talk the local shopkeeper into replacing the ledger with a machine that could handle billing and accounts — back when that was far from obvious. Every small business near me that bought its first computer felt like a win.
In school it became programming. I kept nudging friends past just using computers toward building with them — learn to make this stuff, not only run it. A few of them still blame me for the career that followed.
In college it was the internet. I was the one insisting — to anyone who'd sit still — that this was about to change absolutely everything. It did.
Early in my career it was digital marketing, in the years when you still needed a tech person in the room to make it work. I helped businesses see the web as somewhere to be found and to sell — not just a brochure put online.
Then it was data. I spent a stretch convincing businesses — and governments — to actually look at the mountains of it they were already sitting on, and to use it to run better and to serve people better.
And now it's AI. I spend my days persuading people to experiment with it — for their work, their careers, and their everyday lives — and to start now, rather than wait for permission.
The technology on the poster keeps changing. The instinct behind it hasn't moved an inch: find the thing that's about to matter, understand it properly, and help the people around me pick it up before they feel left behind.
I've been a technology evangelist my whole life — AI is simply the current chapter. If you're wondering where to begin, that's my favourite conversation to have.